Business Management
    Establishing and managing NFP entities

    Public Relations Strategy

    At the heart of any communications campaign is identifying what you need it to achieve.

    We start by asking a series of questions around the business case for any given project – whether it be a service, a brochure, PR campaign or product launch. What objective does this campaign serve, what business environment does it seek to influence, what is the intended outcome?

    The answers to these questions form the foundation of our PR strategy in our 'Client Brief'.

    Having established what we need to achieve, we can then determine the most efficient steps towards that goal. Ultimately, having this strategic framework means that we can ensure every PR tactic relates back to your goals – and that we never lose sight of your objectives, deadlines and budget during a given campaign.

    Media Relations

    - Contacting media to get the brand name and public awareness heightened through local, state, national and international media if appropriate.

    - Media launches, write and distribute media releases for launches

    - We have long term direct relationships with contacts in the media

    Social Media

    - Developing and maintaining viral media through Facebook, Twitter, etc to keep contacts interactive and up to date


    - Product and book launches

    - Conferences

    - Expos & Trade shows: manning of stands, promotions

    - Staff events; fashion shows

    - Dinners

    - Auctions

    - Training of staff (qualified professionals whom we have on our books)

    Corporate Communications

    - Sponsorship management

    - Interacting directly with customers and stakeholders

    - Brand profiling

    - External communications

    Communicating effectively with customers, the media and the wider business community means two things: firstly, communicating complex information in a clear, concise manner, and then finding media 'hot buttons' around the information we want to deliver.

    Key Messaging/Branding

    - Ensuring a complete briefing workshop is conducted to obtain data (history, values, demographics, service being offered, difference to competitors) to develop accurate messaging information required to promote the brand

    - Taking clients through a step-by-step process in which we define your key messages, and refine these as 'hooks' that provide the structure for your communications.

    Writing & Admin Services

    - K.I.S.S. has existing relationships with publishing houses and we have a published author on staff.  We can write your manuscript for you or edit your existing manuscript. 

    - Editorial contributions – researching and ghost writing features and general articles

    - Creative writing for pamphlets, brochures, direct mail

    - Newsletter creation for external/customer updates

    - Reports

    - Direct mail

    - Preparing potential client proposals and presentations

    - Secretarial services including word-processing, PowerPoint presentation, database establishment and management, report binding, virtual office services